Rain or shine, you can find Preci selling a variety of produce, colorful and fresh, heaped up on her market table every Sunday morning at the Pahoa Farmer’s Market behind Luquin’s restaurant. Finding time to sit down with her to ask her these interview questions was not an easy task. Preci has a full time job at Pahoa School during the week, she is a part-time farmer and sells at the farmers market on Sunday.
If I get to the market at 6:30 am, I’d find Preci unpacking heavy produce boxes from her truck to the market stall, setting up her tables and arranging the produce as a beautiful display so her customers have an easy time seeing what’s available to make their selections.
Market customers come in waves. In the early morning when the market place comes alive with vendors and customers, around 7:00 am, a stream of customers make their way to Preci’s vegetable stand to pick up their regular weekly selection of fruits and vegetables and peruse the table to see ‘what’s new this week’. Later in the morning things slow down a bit, there’s no one around then a few minutes later Preci is swamped again, being asked questions, weighing and wrapping up produce, collecting monies, and recording sales. By the end of the sales day…around 1:00 pm….Preci eventually gets to sit …eat some lunch …talk story with the other vendors then start the packing up ritual.
Early last December, before she packed up that day, Preci and I had a chance to sit for awhile to have this interview.
She said her parents made their living as farmer’s in the Philippines. They had chickens, pigs, goats, and grew rice and tobacco. So Preci first started growing things as a child along with her family. When she came to Hawaii as an adult, she and her husband continued to farm a few things ( about 10% of their income), not on a full time scale as her parents did.
Presently she grows wing beans, long beans, squash, pumpkin and papaya, which she sells at her market booth. The other produce she sells comes from other farmers on the island and from other sources. She grows her vegetables with a little fertilizer but no herbicide or pesticides are sprayed, because she said, “because we eat it.”
The hardest part is controlling the weeds.
When I asked her why she still farms, because both her husband and she have jobs in the school system and in construction, she said she likes to raise some of her own vegetables and have a little extra income from them. Mostly she sells at the market but also small restaurants buy produce from her, thereby supporting her
farming endeavors.
In wrapping up this interview, l asked this last question: “Do you consider yourself a farmer and what is your definition of a farmer.” She replied, “Yes, because I grow things to eat, I am a backyard gardener, growing things in co-operative ways like in the Philipinnes. A farmer is someone who tends to a crop.”
Thanks for doing all that you do and for growing food Preci! Aloha
Archive for the ‘Interviews’ Category
Let’s hear it from the farmers series:’Preci’
Saturday, March 26th, 2011Let’s hear it from the farmers – interview questions
Saturday, March 26th, 2011Interview questions for whosyourfarmer.info research project: Fall 2010 20101023
Date of interview: _______________________ Location of interview:________________________
Aloha! I am a student in the Communication Department at the University of Hawaii-Hilo. I am doing an independent study, researching numerous farmers growing/raising food in East Hawaii County and asking them what challenges they experience as farmers and as sellers of their products at open markets. In the Spring semester of 2010, I created my web blog whosyourfarmer.info to be interactive with anyone interested in the dialog of raising food, raising our awareness of farmers and raising communication between farmers and food consumers.
Thank you for taking the time to be interviewed!
Please let me know the following before we begin the interview :
1.Do you wish for this interview to remain anonymous?
2. If the answer to question #1 is no, then would you agree to any of the following? :
a) Agree to be interviewed with or without an audio recorder:
print name_________________________________
signature___________________________________
dated______________________________________
b) Agree to be interviewed with or without a photo taken:
print name_________________________________
signature___________________________________
dated______________________________________
c) Agree to have ____________photo __________audio posted on my blog:
print name_________________________________
signature___________________________________
dated______________________________________
3. What kinds of food crops do you grow for the farmers markets ?
___ fresh vegetables, fruits, nuts
___dairy (milk, eggs, cheese)
___prepared food (cooked food, honey, jams etc.)
___other________________________________
4. When you sell food, at farmers markets, in your observation, rate what your customers care about .
[ On a scale of 0 to 5 ( 5 being the most important)]
a) how the food looks 0 1 2 3 4 5
b) where the food is grown 0 1 2 3 4 5
c) how the food is grown 0 1 2 3 4 5
d) who grows the food 0 1 2 3 4 5
e) price of the food 0 1 2 3 4 5
f) freshness of the food 0 1 2 3 4 5
5.What methods of communication do you use and find effective in getting information to your customers about the food you sell at the farmers markets?
(ex. talking, signs – with general information, labels – detailed information, other methods of periodic advertizing)
6.In your observation, what questions do your customers ask the most about your products?
7.From what area do you consider ‘ locally grown ‘ food to come from? [ Mark one ]
___ grown in the district
___ grown in the county
___ grown in the state
___ grown in the country
8.What is your ‘definition of a farmer’ ? What motivated you to become a farmer?
9. Is your farm a family business? If yes, who in the family, is involved in your farming operation?
10. Are you a full time farmer?
If not, approximately what percentage of your total work week is devoted to farming and selling
your products at farmers markets?
11.What government agencies or other groups have you found to be helpful and supportive in your farming experience and why?
12. What aspects of farming would you advise someone to consider, who is interested in becoming a farmer?
13. Demographics of person interviewed : [ please circle one in each section of a, b ,c]
a) gender : _____ female _____ male
b) age _____(18-30) _____(31-40 ) _____ (41-50 ) _____ (51-62) _____(63-70)____(71 +)
c) household income _____ (up to $30,000) _____ ($30,000 to $60.000) _____ ( $60,000 to $ 80,000)
_____ ($80,000 plus)
d) race [choose one or more]:
_____ American Indian or Alaskan native/ __ Asian/ ___ Black or African American /___Native Hawaiian/ __Pacific Islander/ __ White / __ Other
e).zip code ____________________
I appreciate your interest in my research project.
You can read more about it on my web blog : whosyourfarmer.info
Thank you!
Let’s hear it from the farmers series: Lew at ‘Hikari Nursery’
Saturday, December 18th, 2010When I asked the farmers’ who agreed to be interviewed, when would be the best time to call them for an interview, a common response was, ” Call me after dark and before I go to bed.”
I knew that meant a very short window of time.
The long days of a farmer’s life hasn’t changed that much over historical time. I have been known to water my nursery during drought times with a flashlight in the night. Watering plants by the light of the full moon has been quite ’special’ also.
Lew Nakamura, of Hikari Nursery, called me at 7:00 am before he started work because I had missed ‘his window’ the night before’. He agreed to have any of his interview information posted on my blog site saying, “Yes, you can put it out there!”
He began with telling me he is a University of Hilo graduate in Tropical Agriculture. His first and main crop was draceana, a very desirable interior scape crop and very profitable for many years. But the last few years, there has been huge competition from US mainland and international sources, so his market in the mainland US has dropped substantially. Lew has adapted his crop selection by transitioning some of his acreage in ‘The Hawaiian Beaches State Agricultural Park Lease Land’ to food crops of tomatoes, eggplant, okra, peppers, and green onions. This is a new venture for Lew in many ways in that , growing draceana commercially is a mono crop, sold in bulk in major co-op container shipments to the mainland, therefore no real consumer interaction. Being a nurseryman, he was used to growing in containers so to move into food crops it was more natural to grow and market his vegetables as container plants.
Selling produce on a local level, he said, is all about interaction with the consumer. I asked him what, in his observation of his customers, do they care about when choosing his products. He said the questions asked most often are: ‘What variety is it? Is it organic and if not what kind of chemicals are used and what media is it grown in?” He also said they are most interested in how the product looks, and the price. Least of their interest, in his observation, is who grows it or where it is grown.
Lew’s business is a full time family business which includes he and his wife and sometimes his teenage daughter. I asked him what his definition of a farmer was and he said very definitely, ” A ‘real farmer’ is someone who makes their living off of growing food and plants. There’s too many fake farmer’s and gentlemen farmer’s who get tax breaks and other assistance that they should not get ” He figures these breaks makes real farmer’s look bad because public perception is that farmer’s get more breaks and support than they do and it isn’t fair. He went on to say that full time real farmers need all the help and assistance they can get in terms of agricultural lease land, agricultural loans and water discounts to make agricultural business viable.
With all the hurdles of farming, I asked him what his motivation was to become a farmer. He said straight off, “Independence, it was a way to use my degree to make a living for myself, I was a first time farmer when I started my business. ” Lew started when he was in his mid twenties, and now thirty years later, the next generation in his family, his daughter doesn’t look like she is going to follow in the family business, at least not at this time. But he said if he was to advise someone who wanted to get into farming he would tell them to get into food production. Currently there is a lot of support by government agencies for marketing, grants etc in the area of ‘food safety’.
I thanked Lew for his insights and I was happy to have spent some time to reflect on his career as a farmer who is supporting his family through agriculture.
I am always grateful when a farmer agrees to spend their precious time to talk to me about what their farming life entails. I want to know because I want to understand, through their farming experience why they farm.
My curiosity for interviewing food farmer’s is reflected in a memorable quote in the movie, ‘ To Kill a Mocking Bird’. The main character Atticus said, ” You never really knew a man until you stood in his shoes and walked around in them.” I think a farmer is someone to appreciate and through their stories we can ‘walk around in their shoes’ and then gratefully give thanks for their efforts to bring food to our tables.